Formats multiply. Creative fractures. I build the systems that hold it together.
Creative Development
✳︎
Production
✳︎
IP Architecture
✳︎
Brand Campaigns
✳︎
Immersive
✳︎
Emerging Technology
✳︎
Creative Development ✳︎ Production ✳︎ IP Architecture ✳︎ Brand Campaigns ✳︎ Immersive ✳︎ Emerging Technology ✳︎
Creative Across Formats
Stories don't survive format changes by accident. They survive because someone builds the structure before the medium locks in. Game of Thrones. Luce. SAMO Lives.
The $35M Turnaround
Rock Dog was stalled across three continents. Not a production problem. A structural one. Fixed the structure, raised finishing funds, shipped worldwide through Lionsgate.
New Formats, Same Problem
Every new medium asks the same question: does the creative hold when everything else shifts? Hexagram. dublab (25 years running). Now building tools at the intersection of media and technology.
