Creative direction and production across every format.

Formats multiply. Creative fractures. I build the systems that hold it together.

Creative Development

Production

IP Architecture

Brand Campaigns

Immersive

Emerging Technology

Creative Development • Production • IP Architecture • Brand Campaigns • Immersive • Emerging Technology •

Stories don't survive format changes by accident. They survive because someone figures out the production process before the medium locks in. Brand Campaigns. Game of Thrones. Luce. SAMO Lives.

Creative Across Formats

Rock Dog was stalled across three continents. It wasn't just a production problem. It was a structural one. I rebuilt the production pipeline, raised finishing funds, and shipped it through Lionsgate worldwide.

Rock Dog: The Turnaround

Every new medium asks the same question: does the creative hold when everything else shifts? Hexagram. dublab (25 years running). Now building narrative AI tools for interactive storytelling.

New Formats, Same Problem